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Joe worked nearly three decades as a bank manager and then quit to pursue his dream. Began a welding business in his basement and it just keeps growing. New customers every week. Doors open at 4 a.m. Coffee and donuts ever ready. Pipes need welding, and welding requires supplies 24-7. Sometimes calls come in the middle of the night – gas won't wait until normal business hours.
Much as they like Joe, most customers might like Cupcake even more. He's tall and tough and tattooed. So, what’s with "Cupcake?" Well, he may look tough, but he acts sweet.
The story for Joe and Cupcake is only-in-America. Reinvent yourself. Start your own business. But for these guys, that's not even the most important part. They love the land and are helping their hometown grow. And to them, the work feels big: they are moving America closer to energy security.